In today scenario when we talk about Search Engine Optimization, we also talk about one of the most important aspect of SEO, which is Link Building. But there are different types, aspects and limitations of Link Building, which would be discussed now under

1.Types of Link Building: I would be explaining this factor in a more understandable manner with giving some examples with Site1, Site2 and Site3.

a)One Way Linking: One Way Linking is a type of Link Building where a site links to another site without getting a link back

Example: Site1 links to Site2
One of the best ways of generating One Way Links is Directory Submissions

You can submit your site in different free directories like Dmoz, Yahoo Directory (Paid Also) and many others

Limitations of One-Way Linking

One of the most desired limitations of One-Way linking is time Consuming process and the confirmation of getting listed in Directories is not fixed

b)Two Way Linking: Mostly known as Reciprocal Linking, this is one of the most effective and fast method of creating quality incoming links towards your site. Two Way Linking is process of exchanging links between 2 sites of similar theme. (As per latest Google Semantic Indexing)

Example: Site1 Links to Site2 and in return Site2 Links back to Site1
The best method to create Reciprocal Links is to contact theme based sites, which you can think can be involved in your Linking Parameters and ask them for a Link Exchange with your site

There are no limitations in this type of Linking as this is one of the most effective and fastest methods of creating incoming traffic to your site.

c)Three Way Linking: This can also be termed as a better way of obtaining One-Way Links to your site, as in this process there is One-Way and Reciprocal Linking Involved

Example: Site1 Links to Site2, But in place Site2 Links Site1 on Site3

Aspects to be Looked Before While creating Links

1.The partner’s site Page Rank of the page where he has placed your link

2.Whether the page where your link has been placed is indexed in Search Engines or not

3.One most important factor is the theme of the site. Eg: If you have a site related to Web Design you can exchange links with site related to shoes or gifts, you should link with sites related to Web only

For More information on Link Building Services Contact Sunny Kathuria at skathuria@gmail.com or sunny_indian@touchtelindia.net

SUNNY KATHURIA

Link Building Freelancer

India

skathuria@gmail.com

sunny_indian@touchtelindia.net

How Many Directory Links Are Enough? By: Rich Brunelle

If you run a business and you could place your phone listing or Yellow Pages ad in every phone book in the country, would you? Maybe not, if you sold a locally distributed product or service and didn’t have any reason to want the business to grow beyond the reach of the local phone book. But, what if . . . you sold a product or service that you wanted people traveling through your area to know about? What if you sold a product or service that was easily distributable world-wide? Of course you would want to spread your listing far and wide.

There are lots of directories out in cyberspace. There are those that are industry specific, those that are locale specific, some for free, and some require you pay a fee. But, they all have one thing in common. People use them. And, as long as people use them . . . so should you. If you want me to find your web site, you want to place your ad or URL data everywhere I might look for you. Why? Because you want me to buy, sell, subscribe, contribute, or other from you instead of your competitor. While Google and MSN would like you to believe that the whole world searches them and them alone, they are wrong. Myself, I’ve grown annoyed at searching major search engines and finding pages of nothing relative to my search, or pages that are nothing but search script generated garbage. So, I personally search a variety of directories.

But, say you are joined at the hip with Google, MSN, or any of the other major search engines. And being so inclined, do only search their services. Guess where some of their collected data comes from? That is correct, other directories! And, directories are an excellent “relative link” for search engines to find pointing towards your site. Now, I am not suggesting not using the major search engines. By all means do!

There are SEO Experts that swear by page optimization your web site gets higher ranking with search engines. Others will tell you that writing articles gets you the best ranking. And, others will claim text ads, classified ads, e-books, link engines, link exchanges, and so-on and so-forth, get you a better ranking. Myself, I think a little differently. I think you need to do all of it, plus stand on the street corner periodically and announce to the world who you are and what you do. That’s what is required to promote your web site to the fullest. And, unless you already get a million or so hits at your site daily, you need to promote your web site as much as possible.

Here are some new directory sites for you to add your URL data to:

Datajam’s Cool Sites Index http://www.djam-promo.com/ is a FREE/Any Topic Directory that will start writing articles about sites listed in its database at random. This gives Users a potential second method of promotion.

djamSEARCH http://djamsearch.djam-promo.com/ is a FREE/Any Topic Directory that promotes User sites by bringing multiple listings of sites when a search category is selected.

PromoSEARCH http://promo.glwb.info/ is a FREE/Any Topic Directory that is very search engine friendly. It is still under development but is accepting site data.

MGLResources http://mglconstruction.com/Resources2.asp is a new FREE/Construction Trades Directory. It is a good place to add your site data if you have anything to do with construction, building materials, or are a Contractor.

WebDirectory http://djam-promo.com/WebDirectory/ is a new FREE/California by City Directory that invites California based sites to add their data to its database.

Feel free to visit any of the sites noted above and add your web site information. While you are at it, feel free to register at djam-promo.com, it is free and we would like to see some new users join us.

Ranking well under the free listings in the major search engines basically mean one thing - Lots of free, recurring, and targeted traffic. Major search engines like Google, Yahoo and MSN can be very powerful weapons in your internet marketing, if you know how to optimize your website to rank highly for your keywords. This article will focus on how you can optimize your website to rank on the top positions in search engines.

Getting listed on search engines is one thing, optimizing for top rankings is a totally different thing altogether. If you type in any keyword, the results shown may run into the millions of pages. Visitors would normally focus their attention on the first page of their search results, and few would browse to more than the first three pages. It is thus crucial to rank your website on the first page for your target keywords, or visitors would not find your site at all.

The three major search engines you should focus on are Google, Yahoo and MSN. Together, these search engines constitute more than 90% of the searches done online. With an audience reach of more than 50% of the internet community, Google is, by far, the most powerful search engine for free listings. Because its results are completely determined by algorithms, its listings are totally unbiased and ‘pure’. Other search engines may contain sponsored listings as well as free listings. Thus, visitors are likely to go straight to Google when looking for ‘pure’ search results, and this is the search engine you should focus on for optimization.

Note that since Google changes its algorithm very frequently, you have to continually keep updated on the latest changes to the search engine industry to keep your site on the top of search engines.

Search engine optimization (especially for Google) basically comprises of two factors: on-page optimization and off-page optimization. On-page optimization involves the manipulation of page components like titles, content and text links, to rank well for Google. Off-page optimization involves getting more links from other websites directed to your website.

On-page optimization. There are several on-page ranking factors for your website:

1) Title tag. When giving your website your title, you should include only your main keywords. The title must also be as concise and short as possible, and not include many redundant words. Do not include words like ‘and’, you can instead use symbols like a ‘dash’ to separate your title words. Fewer unnecessary words would give each of the other title keywords greater weight, and thus a higher ranking for your site.

2) Good content. All search engines base their search results on the content you have on your webpages, and how well they relate to the keywords you want to optimize your website for. It is best if you write your website content on your own to prevent copyright violations, and to be able to control exactly the content you want to place on your website. Search engine spiders like Googlebot also determine your ranking based on the keyword density on your website. Keyword density is the ratio of the number of times that your keywords appear throughout your content to the total number of words. When writing the content, you should place your keywords evenly throughout your content. Use your keyword once in every one to two paragraphs, and also once in the first and last paragraphs.

3) Header tags. The Header 1 tags of your website should include your main keywords, and the Header 2 tags should include your secondary keywords.

4) Bolding and Italicizing. Whenever possible, you can bold or italicize your keywords throughout your content, as search engines to place greater weight on bold or italic words.

Off-page optimization. Off-page ranking factors are really what make a HUGE difference to your rankings, and search engines like Google may place up to 90% of their emphasis on off-page factors. They can mean a difference between ranked in the thousands, or on the first page. From this you can see the great importance of focusing on off-page optimization. The off-page factors are:

1) The number of websites linking to your website. Commonly known as ‘link popularity’, this is one of the prime factors that determine your ranking on search engines. Link popularity is the measure of the number of websites linking to your website, and search engines like Google place strong emphasis on it, because more backlinks to your website generally means that your website is a better or more important resource for people. Thus, as far as possible, try to secure as many links from as many websites as possible. The most common method is to write personal emails to webmasters to ask for their link to your website, and provide a reciprocal link back to their website if they require it. This is where your website content plays an important role as well. If your website is full of informative content and resources, then webmasters would be more than happy to link to your website, as their visitors would also benefit from your useful content.

You can also join link exchange communities like http://www.linkmetro.com. Such communities list many websites willing to exchange links with others. This free services only require you to provide a reciprocal link back to the website you are exchanging links with, in return.

2) The relevancy of the websites linking to your website. Search engines rank highly those websites with many relevant websites linking to them. The higher the number of relevant websites linking to your website, the higher your search engine rankings will be. It would not help your search engine rankings much if you have hundreds of unrelated websites linking to yours, but they may still boost your rankings a little because these are still considered valid links from many different websites. However, as far as possible, try to solicit links from relevant websites instead of non-relevant ones.

3) The importance of the websites linking to your website. Google measures the importance of websites with their PageRank (PR) system. It is a scale ranging from 1 to 10. Pages with very high importance are given a very high PR, and vice versa. The scale is exponential, which means that it gets increasingly harder to increase your PR. If a website with very high PR links to your website, that shows that their webmaster places a high value on your website, and your site has content worthy to be shown to their visitors. This will, in turn, give your webpage a higher PR. For example, if a website of PR 6 links to you, then your PR may rise from 1 to maybe 2 or 3. Thus, in addition to a higher PR, higher search engine results are also attained if many websites with high PR link to yours.

If you have a new website that has not been indexed in Google yet, then you should try to get links from high PR websites. Some experts claim that if you have many high PR websites linking to yours, your website would be indexed in Google automatically, even without using the Search Engine Submission Form.

4) The anchor text of the link pointing to your website. Links pointing to your website should have your main keywords in the link. For example, if you want to rank well for ’search engine optimization’, then the link pointing to your website should read ’search engine optimization’, and not other unrelated words.

5) The IP addresses of the websites linking to your website. Whenever possible, you should get links from many different websites, instead of links on many pages from the same website. Same websites would show the same IP address, and Google prefers many links located on different IP addresses.

Although this article focuses mainly on Google, the optimization techniques also apply well for Yahoo and MSN. That is why you find that websites of high popularity can be found among the first pages of most major search engines. Remember to place more emphasis on off-page optimization than on-page optimization. Your website would be well optimized for most search engines if you follow the guides on this article.

*You are welcome to reprint this article as long as you include the Author’s resource box with the article.

About the Author: Ray Yee is the founder and president of Dropshipperscentral, a website which provides a wealth of informative articles, tips and resources on everything you’ll ever need to know about setting up a Drop Ship Business and marketing it.

Click here for the Wholesale Drop Ship Directory from http://www.dropshipperscentral.com

The complexities of Google’s PR (Page Ranking) System have grown more difficult to understand since the Hilltop Algorithm was introduced. This beginner’s guide to the PR system explains the basics of what PR is, what it does, and how it affects your site’s rankings. This revolutionary search algorithm has made it to where the most relevant and popular sites with the best content do the best on Google’s search page. Keep in mind, this algorithm is kept secret by Google for fear of it being exploited, but the basics have been released for study.

In a nutshell, Google’s Page Ranking is a system devised to rank pages based on their content and popularity and place them accordingly within the search results based on their relevance to the general topic. Or, in laymen’s terms, it’s a system to make sure sites are put where they need to be, both in search results and in rankings. A site dealing with pet care is not going to be listed in the top 10 when searching for “web design,” but depending on its content and popularity it could be well towards the top of the list on “pet medicine” or “sick dog.”

PR is on a scale of 0 to 10, with 10 being the highest ranking possible. Of course, only a very few sites have a PR 10 or even a PR 9 for that matter. PR 7 and PR 8 sites are considered very good sites, with lots of original, relevant content and a great deal of inbound links. You will usually find sites with a high PR at the top of the list under Google’s search engine, and many others, since relevant content and lots of links is almost a prerequisite for being placed high in any of the major search engines on any of the major keywords.

PR “Spread”

PR is set up to “pass on” from one site to another, or one page to another if it is within your own site. As the PR “spreads” throughout your site, you will get less and less utility from it. A link from a PR 5 site to your main page will give you a PR 4 link to your main page. Since your main page will be linked to other pages within your site, any links on your front page (up to 100 pages) will then receive a PR 3 link from your main page. It continues to trickle down, exponentially losing power until it peters out.

Keep in mind, however, that depending on what page linked to you, and how many links were on that page in the first place, your PR could be significantly lower than expected. If a PR 5 page links to your site, but has 300 other links on that single page, you may get anywhere from 0 to 4 PR. Thus it is beneficial to have a limited number of links on your main pages, due to the smaller amount of PR being passed down with the more links it is being passed to. Overall, a small, concise site with lots of inbound links and few outbound links would be the ideal “PR trap,” although relevant, original content is needed as well.

PR’s Effect on Rankings

The effects of PR are plainly viewable to anybody with the Google Toolbar. Simply search for a keyword, and look at the PR rating of the top 10 sites. The highest PR will usually be on the top of the list, depending on content. If a PR 8, however, has a keyword that does not match their content, they will most likely be ranked lower than a PR 6 on the same keyword with more relevant content on the subject matter. A site with high, relevant, and original content, along with matching keywords and a multitude of links from related sites, will place extremely high on searches containing their keywords. A site with old content that is not updated often with links from non-related sites and keywords that do not relate directly to their content, on the other hand will probably not show up within the top 100 sites on the same search.

So basically, PR is what drives listings on the Google Search Engine. How to optimize your site to take advantage of this system, however is the real challenge.

Utilizing PR

To make proper use of the PR system, many different things must be done to assure your website is “acceptable” within their guidelines. Basically, making your site more relevant to your topic will have a great effect on your PR ranking, especially if you are “popular” among those sites, or have many links coming from related sites. Each site on the internet has a Page Rank, assigned by Google, based on their content and popularity. To view the page rank of each site, download the Google Toolbar from their site. It will automatically show you the rank of the page you’re on with a small counter on your task bar.

Now, obviously a “good” site links to you, it will have a better effect on your website’s popularity. Say, for example, a PR 3 website puts a link on their links page to your main page. That link will be considered a PR 2 link to your site (PR - 1), giving you a PR of 2 on your main page. If, however, a PR 0 site adds a link to your site, there is almost no change. A link from a grayed-out site, which means they have a negative PR, will actually be a detriment to your PR, as they have been deemed a site not relevant to anything (or relevant, but banned) by Google. Of course, a link from a PR 7 site to your own will be drastically more effective in boosting your PR than even 20 PR 3 links would.

Getting Good Links

One of the most important things to remember about getting a high PR ranking is to get links from “good” sites. These include sites that are directly related to your own site in some way, and preferably sites with a high PR of their own. Good examples include award pages and directory listings. With relevant links coming from related sites with a high PR, your site will not only gain PR fast, but will gain in real popularity. High PR sites traditionally have high traffic due to their link volume and content. If there is a link to you, it is a sign that you have a good site on a related topic with good content as well, attracting visitors who didn’t find exactly what they wanted. More visitors means more PR, which in turn gets you more visitors. You can see how important good links can be.

Try to steer away from sites with unrelated topics, as these will probably not help much, if any with your traffic, and may actually bring a penalty to your PR. Other sites to steer away from when trying to work up your PR would be FFAs, or Free For All link programs. These sites allow browsers to enter their link into a huge list (sometimes of thousands of other sites). Usually you will find that these sites have been “grayed out,” or given a negative PR effect by Google, bringing your PR down if you have a link from them.

Doorway pages are another thing to avoid. These are shorter, shallow sites that are created simply for putting as many keywords and links as possible on their pages in order to “farm” PR for higher rankings on Google. These, in general, once they are found are “grayed out,” as well as sites they link to. Enough links from these will assure that your site will not show up on Google’s search at all.

Getting Good Content

Good, original content is not as hard to obtain as some might think. By writing articles for your site you can provide pages of completely relevant and unique content, as long as the articles are on subject. A few articles will give you plenty of original content to get a fairly good “relevance rating” with Google, which contributes to your PR rating, and it will not trigger the dreaded “duplicate content” tag that will doom your site to obscurity.

In addition, if you can get enough relevant content together, you can eventually become recognized as an “expert” in the field. With that status, you will get enough traffic to boost your PR even more. People are always in need of information, and if you provide good enough information, you will find yourself getting links from all over the internet.

PR in a Nutshell - An Overview

Basically, with enough unique content and relevant links, you can have a high PR site and be ready to take on the internet. Overall, things to keep in mind are to stay consistent with your main topic, both in links and in your content, and stay away from the “no-no” sites mentioned above. If you can do these things, you can gain a high PR and a good ranking with Google in a relatively short period of time.

You can see other articles by Claude Beavers on this topic at: SuperFaster.com - Free Web Promotion Articles and Resources